Cyclehighlands

Cyclehighlands is the home of mountain biking in the North East of Scotland. As a long standing establishment in Ballater, Cyclehighlands has been supporting the cycling community since 2004, and is Scotland’s No.1 Santa Cruz dealer and demo centre.

Problem: having outgrown their existing brand and online presence, Cyclehighlands needed a refresh and strategic repositioning to meet the needs their audience groups.

Solution: we built a digital solution to promote both the MTB community and local store aspect they have built over the years, and their national leader in Santa Cruz bikes side of their operations.