Fit:match AI

Fit:match AI have a secure, accurate and unique product that scans your form to provide you with the best fit suggestions.

With two paths forward, one focussed on articulating the benefit to the end user, better fit experiences, and the other focussing on the technology itself, LiDAR scanning, Fit:match opted to concentrate on the latter.

To convey the function of the technology, we rendered 3D scenes which we then animated on the site. The overarching color scheme was dark, to invoke a tech forward aesthetic.