Hsu McCullough

Hsu McCullough’s new website embodies the 'less is more' ethos, and creates an experience that puts the work first. The result is an experience that lets the viewer get immersed in the architecture and story behind Hsu McCullough.

A strong grid defines the structure and keeps out of the way of the photography. Subtle animations, interactions, and visual cues present the information and work in a way that is raw, and unobstructed.

Horizontal scrolling sections avoid long scrolls to get through one section to the next. This allowed us to feature their portfolio higher on the homepage, but didn't distract form discoverability of the "Recently" section. This is a unique differentiator for the client, because few architects share the process in as much detail as Hsu McCullough.

To accompany the new website, we tidied up the logo geometry and a cast a new typeface to freshen the look, and hint to the subtle Japanese influences in their work.